Core Values

The Stockmann Group's core values together define the value framework within which the Group operates and on which its decision-making is based.

	PROFIT-ORIENTATION We are in business to make money; all our operations should support this goal. Healthy earnings mean a good return for investors and latitude of movement and risk-taking ability for the company. For good people who are committed to our common goals, it means a highly respected job and an opportunity for self-development.
	CUSTOMER-ORIENTATION We earn money only by offering benefits which the customer perceives as real and better than those of our competitors. The sum total of these benefits is high customer satisfaction and loyalty. Competitive pricing, reliable quality and good customer service are vital elements in achieving these goals.
	EFFICIENCY By performing better than our competitors, we boost sales, secure high cost-effectiveness and use capital efficiently.
	COMMITMENT In all our activities, success calls for an understanding of the importance of Stockmann's company-wide success factors and the role of our own unit in achieving them as well as a commitment to the goals we all share together.
	RESPECT FOR OUR PEOPLE We respect and value people's capacity for commitment, taking calculated risks and producing results. We reward success.
	RESPONSIBILITY Our way of operating is ethical, just and shows respect for environmental values.